The advertising handbook
Hardy Jonathan, MacRury Iain, Powell HelenKniha
Citace v seznamu literatury:
HARDY, Jonathan; MACRURY, Iain a POWELL, Helen. The advertising handbook. Fourth edition. Media practice. London: Routledge, 2018. ISBN 9781317192275. Dostupné také z: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1729050&authtype=ip,shib&custid=s3936755.