Electronic word of mouth (eWOM) in the marketing context
Ismagilova Elvira, Dwivedi Yogesh Kumar, Slade Emma L., Williams Michael D.Kniha
Citace v seznamu literatury:
ISMAGILOVA, Elvira; DWIVEDI, Yogesh Kumar; SLADE, Emma L. a WILLIAMS, Michael D. Electronic word of mouth (eWOM) in the marketing context: a state of the art analysis and future directions. SpringerBriefs in Business. Cham: Springer International Publishing, 2017. Dostupné z: https://doi.org/9783319524597.