Marketing at the confluence between entertainment and analytics
Rossi PatriciaKniha
Citace v seznamu literatury:
ROSSI, Patricia. Marketing at the confluence between entertainment and analytics: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Developments in marketing science : proceedings of the Academy of Marketing Science. Cham, Switzerland: Springer, [2017]. Dostupné z: https://doi.org/9783319473314.