Identity-Based Brand Management
Burmann Christoph, Riley Nicola-Maria, Halaszovich Tilo, Schade MichaelKniha
Citace v seznamu literatury:
BURMANN, Christoph; RILEY, Nicola-Maria; HALASZOVICH, Tilo a SCHADE, Michael. Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling. Wiesbaden: Springer Fachmedien Wiesbaden, [2017]. Dostupné z: https://doi.org/9783658135614.