Product Development for Distant Target Groups
Marwede MalteKniha
Citace v seznamu literatury:
MARWEDE, Malte. Product Development for Distant Target Groups: an Experimental Study for the Silver Market. Forschungs-/Entwicklungs-/Innovations-Management. Wiesbaden, Germany: Springer Nature, 2017. ISBN 9783658183257. Dostupné také z: https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-658-18325-7.