Business-to-business marketing communications
Rizomyliotis Ioannis, Konstantoulaki Kleopatra, Kostopoulos IoannisKniha
Citace v seznamu literatury:
RIZOMYLIOTIS, Ioannis; KONSTANTOULAKI, Kleopatra a KOSTOPOULOS, Ioannis. Business-to-business marketing communications: value and efficiency considerations in recessionary times. Cham, Switzerland: Palgrave Macmillan, [2017]. Dostupné z: https://doi.org/9783319587837.