Strategic innovative marketing
Kavoura Androniki, Sakas Damianos P., Tomaras PetrosKniha
Citace v seznamu literatury:
KAVOURA, Androniki; SAKAS, Damianos P. a TOMARAS, Petros. Strategic innovative marketing: 5th IC-SIM, Athens, Greece 2016. Springer Proceedings in Business and Economics. Cham: Springer International Publishing, 2017. Dostupné z: https://doi.org/9783319562889.