Advances in luxury brand management
Kapferer Jean-Noël, Kernstock Joachim, Brexendorf Tim Oliver, Powell Shaun M.Kniha
Citace v seznamu literatury:
KAPFERER, Jean-Noël; KERNSTOCK, Joachim; BREXENDORF, Tim Oliver a POWELL, Shaun M. Advances in luxury brand management. Journal of brand management: advanced collections. Cham, Switzerland: Palgrave Macmillan, [2017]. Dostupné z: https://doi.org/9783319511276.